When business was born—long before stock tickers and shareholder reports—it was fueled with the spirit of goodwill. Picture the shepherd trading wool for olive oil to sustain his community or the potter shaping bowls so her neighbors could share meals.

These days, the life-giving spirit of business has given way to meetings about meetings that produce more meetings, chasing likes and followers as leadership KPIs, and bowing to the gods of quarterly earnings. The joy of creating and serving? Checked at the door.

Revival is a deliberate return to the original purpose of enterprise: to serve life, create meaning and joy, and connect people through exchange. It’s profitable too.

Window into Other Experiences: Revival is Underway (again!)

In the agoras of ancient Greece (5th century BCE), business was woven into civic life; reputation, community, and the joy of exchange built trust and prosperity. 

Medieval guilds (12th–15th centuries) upheld standards of quality and mutual support, protecting both craftsmen and customers. 

Quaker businesses in the 19th century, like Cadbury, built model communities where dignity, fairness, and profitability thrived together.

These were revivals of business grounded in humanity and joy. 

Today, we see the same spirit in Patagonia’s purpose-driven culture, Ecosia’s reforestation-through-search model, and USAA’s unwavering service to members while thriving financially. Revival is a return to what’s always made business worth doing.

Mirror: Questions to Ask Yourself

• Where have you lost the spark of joy and buried the original spirit of business under “business as usual”?
• What’s one outdated practice—personal or organizational—you could revive to bring more life into work?
• If your company held a revival, what would you celebrate—and what would you respectfully retire?

3 Reasons It Matters Now

Gallup’s 2025 workplace report shows global engagement sliding. Translation: fewer people feel alive at work.

Top talent is leaving uninspired workplaces. Translation: they won’t waste their best years where purpose is missing.

Revival drives innovation and profitability. Translation: love and joy at work aren’t soft—they’re competitive advantages.

Bottom line: Revival is not optional—it’s a business necessity.

Revive What Makes Work Worth Doing

If you’re ready to bring life back into your organization and lead with purpose, let’s work together. With the right tools and support, you can reconnect with what matters, eliminate what drains your team, and create a workplace where people actually want to show up. Reach out today to explore how coaching can help you build something worth doing.

Doorway into Action: 5 Amare Steps to Revival for Your Organization

1. Dust off your why. Reconnect with the deeper reason your business exists. Share it. Clarity brings vitality.

2. Spot life-giving moments. Notice when joy, care, or genuine connection shows up. Shine a light on it and multiply it.

3. Release the draining stuff. End practices that sap energy—pointless reports, toxic meetings, or reviews that feel like obituaries.

4. Experiment with traditions. Revive a meaningful old practice—team lunches, storytelling, or celebrating small wins—and see how it renews culture.

5. Build for belonging. Design rituals that weave connection into daily work—shared gratitude, check-ins, or recognition that make people feel seen.

Team Talk: Implement with Your Team

• Take 5-10 minutes at your next meeting and ask one of the “mirror” questions above. No fixing, just listening.
• Agree on one tradition to revive and commit to trying it this week.
• Invite each person to share one moment when they felt most alive at work—and what made it possible.

Challenge for You

Revival takes courage. It’s leadership stripped of buzzwords and rebuilt on timeless truths. While it’s not about being “woke,” it is about being awake to what business really is: a way to serve life, generate meaning, and yes, create joy.

Imagine walking into work and feeling energy instead of dread, anticipation instead of boredom, connection instead of isolation. That’s strong and practical leadership. That’s revival.

Big Amare!

Moshe

Today’s Amare Wave Wednesday Quote

“Business has to give people enriching, rewarding lives, or it’s simply not worth doing.” 

— Richard Branson

   

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Original article published on Inc.com.